PUEBLO, Colo. - The Professional Bull Riders announced that fans will have an opportunity to experience the Toughest Sport on Earth in a whole new way as select PBR Built Ford Tough Series events will be live streamed on YouTube at the Professional Bull Riders Channel.

YouTube has 3 billion views per day and more than 800 million global visitors per month. The PBR joins other professional sports on the Internet powerhouse, available on 350 million devices with more than 400 million mobile views each day.

"YouTube is a great broadcast partner to deliver incremental programming to PBR fans," said Sean Gleason, PBR president & chief operating officer.  "There are 11 performances from the Built Ford Tough Series that aren't covered by our television partners, and for the first time we have a broadcast partner that can deliver them.  We eventually intend to deliver all non-televised performances of the Built Ford Tough Series through our partnership with YouTube."

The YouTube live stream will be HD-quality video, and supplements the television broadcasts on CBS Sports Network, CBS Sports, NBC Sports Network, and NBC Sports. The video will also be recorded, and available on the Professional Bull Riders YouTube Channel.

The first PBR event on YouTube will be opening night of the 2012 BFTS season on Friday, Jan. 6, from Madison Square Garden. The schedule also includes YouTube feeds on Saturday, April 21, from Des Moines, Iowa; Saturday, April 28, from Uncasville, Conn.; Saturday, May 5 from Billings, Mont.; and Friday, May 18 from Pueblo, Colo.

"Bull riding is practically designed for YouTube with bulls and riders putting it all on the line for 8 seconds," said Frank Golding, director of pro sports & leagues, YouTube Sports. "It's an incredible sport."

The PBR will also provide original programming, including features, interviews and highlights. The PBR is also going to encourage its fans to publish their own content.

"We look at the PBR Channel on YouTube as the perfect place to serve PBR fans with compelling content 24 hours a day, seven days a week," said Gleason.  "We want to get the fans' perspective, see the PBR through their eyes."

PBR began producing its own broadcasts in 2011 and has seen an increase in 18-34 viewers attributable largely to changes in how the sport is presented. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer and creative lead. The senior producer is nine-time Emmy® Award winner Carlos DeMolina, and the director is Brian Douglas, who has more than 30 years of experience including 12 years as head of television production for the Winter Olympic Games. Rounding out the production team is creative director Cory Kelley, owner of ChromaZone Productions Inc., a leader in sports and entertainment post-production, located in Nashville, Tenn.

Returning for his sixth season as the play-by-play broadcaster is Craig Hummer, who will be joined each week by one color commentator. The color commentators will be nine-time World Champion and PBR co-founder Ty Murray, two-time PBR World Champion Justin McBride, and PBR Ring of Honor member J.W. Hart. The behind-the-chutes reporters will be Leah Garcia, who has worked for the PBR since 2004, and Marty Snider, a member of the CBS Sports TV Team who has covered PBR events, including the Built Ford Tough World Finals, each of the last two years.

The PBR has 37 International broadcast partners in 114 territories, and is available in a half-billion households.